Visual Arts

Leonetto Cappiello’s Coffee Advertising Posters

Leonetto Cappiello’s Coffee Advertising Posters

by | February 22, 2024 | | 0 |

Leonetto Cappiello, often called “the father of modern advertising,” revolutionized the art of poster design in the early 20th century. His designs for clients like espresso coffee machine manufacturer Victoria Arduino and Café Martin coffee used vibrant colors and bold, dynamic compositions to immediately grab the viewer’s attention. Capiello’s posters are commercial art at its best.

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I always loved reading to my kids when they were little. One of our favorite #books was The Sailor Dog, written by Margaret Wise Brown and illustrated by Garth Williams. Scuppers dreams of going to sea and lets no obstacle get in his way. When he sings "his song" at the end, we always sang along.

— Brian Lokker (@brianlokker.bsky.social) 2024-11-17T16:10:51.361Z